Chipotle Mexican Grill
Consumer Engagement: The Power of Creating a Transcendent Experience
William Espey is the driving force responsible for developing Chipotle's unique brand voice, delivering best practices on branding, values integration, and the power of creating a lasting connection with customers.
Since William started with Chipotle Mexican Grill as its sole marketing creative when the company had less than 20 locations, he has helped the brand flourish to more than 2,000 restaurants and counting in the U.S. and abroad. From customer-facing advertising to internal communications, he eschewed canned, calculated, and characteristically corporate approaches to marketing strategy, instead developing Chipotle’s award-winning brand voice organically, purposefully, and authentically, as a personal expression of the company’s unique values and culture.
To create a lasting connection with customers, companies need to create an over-all brand experience that engages the audience in a way that, for at least a moment, is transcendent. Like getting lost in a a good film or a book's plotline, a complete brand experience can have the same effect -- captivating customers and leaving them craving more. In his keynote, William will explore what he calls Transcendental Motivation and how it can create consumer engagement that goes beyond a single transaction.
Check Out a Preview of William Espey's Session