The Art of Being Unmistakable
Srinivas Rao, Host and Founder of The Unmistakable Creative Podcast and Author of Unmistakable
Srini Rao will share how to ignore best practices, trust your intuition, develop creative ideas and breakthrough solutions to solve problems. You'll learn how to think like artists as opposed to marketers, embracing a compass instead of a map. Unmistakable art needs no signature. As soon as it’s in front of you, you know exactly who created it, like Banksy’s street art or Tim Burton’s films. Whether you’re a business owner, artist, or anything in between, when your work is unmistakable, your competition becomes irrelevant. They can’t copy you.
The key to being unmistakable is to stop trying to be the best–because that would mean you’re sticking to plans and rules that have already been set for you, choosing what’s safe and reliable. Rao argues that your most meaningful, impactful, and joyful work exists outside the “being the best” mindset, if you can strip away the expectations and pressure that you’ve internalized–to lead you to be the only.
Creative Lessons from the Fashion Industry
Johanna Blakley, PhD, Managing Director at the Norman Lear Center
The experiential industry lives and breathes ideas. Creativity is our currency. We take pride in the concepts our people generate and we guard closely our styles, creativity, sources. Let’s be frank - we are a competitive bunch. But what if being so guarded isn’t helping, but hurting your business?
In this keynote, Johanna Blakley takes us on an exploratory journey through another creative industry - fashion - and will demonstrate how that free-wheeling, idea-stealing, patent-less, copyright-free industry actually drives innovative thought and raises the bar for everyone. Rather than build walls around your creativity, let it fly free and drive your business further. Get a sneak peek of Johanna's session.